They can also pick up on a product's serial number, purchase orders and payment information to identify anomalies. The machine focuses on images, texts and videos and is able to see flaws in a copied product that would otherwise be hard to spot with the naked eye. Machines are used to analyse data and determine whether a product is genuine or fake. AI is battling counterfeitsįashion brands are now turning to AI for a solution.

This practice is common in fast fashion, known to be harmful to the planet. They produce cheap, low-quality stock which deteriorates easily and is often thrown away. Fraudulent merchandise is usually made in unregulated factories with people working in poor and hazardous conditions. This is damaging to the brand’s image as it gives the impression a company known for its prestige and exclusivity is selling low-quality products.Ĭounterfeits are also harmful to the environment and the workers who produce them. When it arrives, the item may look like the real thing but doesn’t have its high quality. Some fraudsters even go as far as imitating a brand’s official online store.

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Guides on how to find the best fake products are also available. The #dupes have over 2.1 billion views and #Reps (for replicas) have 1.9 billion. TikTok’s #bougieonabudget shares videos of affordable replicas as an alternative to luxury products. The hashtag has over 554 million views. On social media platforms, hashtags have emerged from influencers wanting to share reviews and tips on the best duplicate items and where to buy them. Social media influenceīuying replicas is no longer seen as taboo.

Growing concerns about the negative effect this has on the fashion industry mean some brands are turning to artificial intelligence (AI) to help seek out fake products. With an increase in the number of consumers buying luxury products online, the value of the fake and pirated goods market reached €2.75 trillion this year, triple the amount in 2013 according to the Business of Fashion website. In 2020, according to product authentification platform Certilogo, the fashion industry lost more than €45 billion due to fake products.

Over recent years, there has been significant growth in the production and selling of counterfeit fashion products.

20 euro cent fake